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Whether you liked Godzilla or not, there's no denying that Godzilla had an impact on Epsiode 1 on several levels. Here's a few I thought of. BTW, apologies for my grammar. I'm just an Aggie Engineer, you know. .


Godzilla started blasting us with trailers a year before the film came out. There were billboards, ads, and merchandising out the wazoo. You couldn't turn around without seeing something Godzilla related. In the end, all of the money spent on the ad campaign was wasted money. In fact, it made some people very much turned off. Originally Fox was chomping at the bit to start hyping Episode 1. After all, they've given up quite a percentage of the profits on the film to Lucas, so they want to get a lot back. As you would expect, Fox immediately backed off when they saw the results of Godzilla's multi-million dollar ad campaign go down the toilet. That's one of the reasons why you probably won't see a trailer till Christmas. That, and also because Lucas said so. :)


The "Plot Does Matter" poster, while a little harsh to ol' Devlin, did make a good point that Lucasfilm has stated all along. A good effect is nothing without a good story. (Still, I must admit, I didn't walk into a Godzilla film expecting Shakespeare. Wasn't it based on a movie about a man in a rubber suit stomping cardboard buildings?) Half of the hype around Godzilla was hiding the monster. However, as a friend of mine once said, if you can't deliver AFTER showing the creature, then it's simply not going to work. There's got to be a strong story behind it, and the audience expects it even more now than before. Hopefully Lucas can deliver.


The studios had unusually high requirements when it came to the number of screens showing the film and the percentage of profits each theater had to give up to show the film. When it went bust, they lost a lot. How will this affect Episode 1? Fewer theaters showing it? Lower confidence by theaters owners? It's kind of hard to tell. But Star Wars is rather special, and I think a lot of theater owners know that. Godzilla may have no effect at all on the distribution of the film.


I'm not sure how well Godzilla toys are doing, but you've got to think that Star Wars licensees are watching how things go. However, they already have so much money wrapped up in the rights to the licensing, they better make good money at it. Just ask Galoob who's now almost bankrupt because of the situation. Will they blitz the market to get their money back or will they show the restraint that Lucasfilm might want them to? Judging by the popularity of Star Wars toys, it may not even matter at all. Star Wars toys are one of the top most successful lines around. The rules change here, too.


The press is a lot like a shark. When they smell blood, they move in for the kill. The press smelled blood with Godzilla, and the critics ripped it to shreds. I can imagine the glee reviewers had as they looked up new words for "it sucked" in the Thesaurus for their articles. Why do they attack like that? They love to take the biggest, most hyped movies of the summer and find fault with them. Episode 1 has got to be the mother of all movies to take down a notch for them. Will they give it a chance or are their expectations too high (like the fans)?

Also, take the bogus report on the rumor that 40% of the footage was out of focus. Anyone who actually stopped to think about the probability of that occurring would realize the astronomical chances against it happening. However, that report made it to Yahoo News, E! Online, Jam Movies, a Chicago radio station, and even a newspaper in Sweden. All of these reports were solely based on unsubstantiated reports from the net, yet these "respectable" publications all reported on it. Will they print a correction? Highly doubtful. Why did they do it? It goes back to the "cut you down to size" mentality of the press.

These are just a few of my thoughts. I think you can see the same effect on other films. Disney learned it's lesson from it's previous films. Now Mulan is hitting the screens with a minimum of hype. It seems to be working, too.

One question to leave you with: what will be Lucasfilm's strategy overseas? It's a whole different ball game over there. To hype or not to hype? That is the question.

Scott Chitwood


04/08/03 - Christopher Knight - Oscars Give Short Shrift to Fantasy
03/17/03 - Joshua Griffin - Put the REAL Classics on DVD
01/29/03 - Joshua Griffin - Imagine a Star Wars HALO Videogame
01/14/03 - Michael Potts - Clone Wars: Expanded Universe Editorial


09/03/02 - Joshua Griffin - Digital Pirates Sink Ships
05/17/02 - Chris Knight - Digital Projection: The Audience Is Watching... And Waiting
04/11/02 - TFN Staff - Thumbs Up, Tumbs Down for SW2 Marketing
03/08/02 - TFN Staff - Clone War Trailer Reaction
01/13/02 - TFN Staff - TFN Reaction to SNL N'Sync Skit
01/03/02 - TFN Staff - Boy Band Jedi Reactions


12/12/01 - Chris Knight - Sic Transit Gloria Mundi
12/07/01 - Jeff Yankey - All I Want for Christmas
11/17/01 - Guest Editorial - Ritual and Romance of Episode II
10/04/01 - Guest Editorial - Why Episode I is Brilliant
10/02/01 - Guest Editorial - Episode I is Star Wars
09/30/01 - Guest Editorial - Why I Loved Episode I
09/25/01 - Joshua Griffin - Episode II: Make It or Break It Time
08/21/01 - Chris Knight - SW2: Attack On The Soul?
07/13/01 - Joshua Griffin - Special Time for SW Fans
05/14/01 - Joshua Griffin - AlphaCon is Finished
05/09/01 - Chris Knight - In The Beginning... Star Wars Comes To A Wired World
04/17/01 - Joshua Griffin - Global TFN - International Outlook on Star Wars
03/14/01 - Chris Knight - Palpatine vs. Hitler: Prequel Speculation Runs Amok!
02/13/01 - Chris Knight - "The Force" of Love: A Valentine's Day Editorial
01/17/01 - Chris Knight - Star Wars Could Continue... As Television Anthology
01/11/01 - Guest Editorial - A Review of A New Hope After the Prequels
01/07/01 - Guest Editorial - No - We Want the DVDs Now!
01/04/01 - Chris Knight - New Digital Disciple Says "Lets Wait On Star Wars DVDs"


12/21/00 - Joshua Griffin - Is George Lucas Really a Genius?
11/18/00 - Joshua Griffin - To Spoil or Not to Spoil
11/06/00 - Joshua Griffin - The Power of the Election
11/01/00 - Chris Knight - Why Isn't There A Star Wars Postage Stamp?
08/17/00 - Jason McCabe Calacanis - The SW2 Fan Trailer (guest editorial)
07/14/00 - Joshua Griffin/Scott Chitwood - TFN's Spoiler Policy
06/20/00 - Chris Knight - Star Wars and the Saga of Life
05/13/00 - TFN Staff - Wish List
04/08/00 - Special Guest Editorial by Skybaugh - Worth the Wait
03/30/00 - Joshua Griffin - What Star Wars Has Won
03/19/00 - Joshua Griffin - The Next Denver Celebration
03/14/00 - Joshua Griffin - Fair Weather Fans
03/07/00 - Joshua Griffin - Predicting the Academy Award Winners
02/22/00 - Joshua Griffin - Who should profit from Star Wars?
02/16/00 - Joshua Griffin - Episode I and the Academy
01/27/00 - TFN Staff - Flaming TFN over DVD
01/25/00 - Chris Knight - Motivations of the Sith
01/20/00 - TFN Staff - Leonardo DiCaprio as Anakin?
01/10/00 - Joshua Griffin - World-Wide Star Wars
01/03/00 - Joshua Griffin - Mass Merchandising Menace


12/13/99 - Joshua Griffin - Questioning Star Wars
11/22/99 - Joshua Griffin - Trusting Internet Rumors
11/11/99 - Paul Davidson - Rise of the Empire: China and TPM
10/28/99 - Scott Chitwood - Signs There Probably Won't Be a Sequel Trilogy
10/18/99 - Joshua Griffin - Why not Episode I DVD?
10/15/99 - Joshua Griffin - What Makes SW Fans Special
10/01/99 - Joshua Griffin - The PG Rating of TPM
09/07/99 - Scott Chitwood and Paul Ens - Comic and Book Wishlist
08/18/99 - TF.N Team - Thumbs Up / Thumbs Down on Episode I Everything
07/11/99 - Joshua Griffin - Parody Site isn't that funny
07/10/99 - Brian Linder - The Jar Jar Factor
06/08/99 - Joshua Griffin & Chris Knight - Why is Jar Jar in Episode I?
05/06/99 - Darin Smith - Return of the Child
03/09/99 - Scott Chitwood and Paul Ens - A Chat with LFL
02/07/99 - Amy Pronovost - Convention Romances, Can they Work?
01/23/99 - Scott Chitwood - What's up with Prowse?
01/01/99 - Scott Chitwood - Uncle George and Episode 1


11/23/98 - Scott Chitwood - What Lucasfilm is doing right
11/05/98 - Scott Chitwood - Prequel Spoilers
09/28/98 - David Coates - First thoughts on the the Episode 1 Title
06/19/98 - Scott Chitwood - How Godzilla affected Episode I
04/09/98 - Scott Chitwood - The Art of the Space Battle
04/09/98 - Scott Chitwood - DIVX SUX
02/26/98 - Scott Chitwood - X-WING TV Series Should Fly
02/09/98 - Scott Chitwood - Xerox Sites
02/03/98 - Scott Chitwood - Canon Issue, Part 2
01/07/98 - Terrence Daniels - Canon = Personal Preference


12/17/97 - Darin Smith - Everything I need to know...
11/15/97 - Chris Kivlehan - Six Episodes or Nine Episodes?
11/07/97 - Scott Chitwood - How do you solve a problem like Ewan?
11/03/97 - Scott Chitwood - How we get our Prequel 'Spy' info
10/22/97 - Paul Davidson - Trek vs. Wars

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