Target is going to have a contest July 11-July 24 to guess the number of Lego bricks that are in a 14" tall Yoda, and of course the prize is the Yoda. this is what the ad says:

"Register to win Yoda, only at Target! Guess the number of Lego bricks required to build the 14" tall Yoda figure shown,and you could win a permanently assembled, special edition Yoda. Look for the Pepsi/Frito-Lay display in your local Target store."

This ad will not be out to the public until July 11. It says that the ARV for the Yoda is $185, and the total prize pool is $158,915, and if you do the math, that's 859 Yodas. Good Luck !!