POWER A INTRODUCES OFFICIALLY LICENSED
DARTH VADER? Wii? sensor bar holder

WOODINVILLE, Wash. ? November 16, 2009 ? Bensussen Deutsch & Associates, Inc. (BDA), a leading manufacturer of licensed retail consumer electronics accessories, has revealed the first and only Darth Vader Sensor Bar Holder for WiiTM. Licensed by both Nintendo and Lucasfilm Ltd. and marketed under BDA?s POWER A brand, the Darth Vader Sensor Bar Holder seamlessly integrates style and utility, promising to be the focal point of any family or play room.

Specifically designed to work with the Wii? first party sensor bar, the sculpture-quality Darth Vader figure safely supports the sensor bar while maintaining full range and performance. The detailed Darth Vader, made from high-density resin, accurately depicts the iconic character and his red-bladed lightsaber. With the sensor bar fitted into the lightsaber, fans will surely feel that Darth Vader is watching their every move. The Darth Vader Sensor Bar Holder is a must have for any player with a bit of the dark side in them.

The POWER A Darth Vader Sensor Bar Holder is available from select retailers, including Amazon.com and Toys ?R? Us, with an MSRP of $39.99.



About POWER A
POWER A develops authentic, innovative and high quality accessories for video game and electronic devices that enhance the entertainment experience for consumers. This consumer products division of Seattle-based BDA Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo, Sony, Microsoft and Apple. Committed to producing the safest products possible, POWER A carefully monitors development and quality assurance to exceed the testing requirements of its licensors. American retailers include Amazon.com, Best Buy, GameStop, Target, Toys ?R? Us and Walmart. International retailers include Carrefour, Auchan, FNAC, MediaMarkt, and GAME and ASDA in Europe; Sears, Walmart Canada and Zellers in Canada; and EB, Game and Harvey Norman in Australia. To learn more about POWER A?s licensed video game accessories, please visit www.PowerA.com. POWER A: Authentic. Period.

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