There are no polls currently operating in this sector. Please check back soon. View Poll Archives
UK Retailer To Air More Star Wars Ads Posted By Eric on October 31, 2011
British retail giant Dixons, which owns the Currys and PC World chains, has signed a deal with Lucasfilm for new advertisements using the marketing power of the galaxy far, far away.
The multi-million marketing drive is designed to highlight improvements in customer service at the firm?s Currys and PC World chains.
The first ad, during this Saturday?s X Factor on ITV1, recreates the infamous scene from Return of the Jedi where Vader inspects progress of the Death Star ? although in this case it?s staff training at a Currys store in Thurrock.
![[Holonet - Main]](/images/holonet/leftnav_local_off.gif){kind=small}
![[More...]](/images/holonet/leftnav_more_off.gif){kind=small}
![[TFN FanFilms Now On YouTube.com]](http://www.theforce.net/fanfilms/images/fanfilm-youtube.jpg)
![[Popular Stories]](/images/holonet/local_popstories_top.gif){kind=small}
![[Jedi Council Forums]](/images/holonet/local_jcforums_top.gif){kind=small}
![[Poll]](/images/holonet/local_poll_top.gif){kind=small}
![[TF.N Newsletter]](/images/global/rightnav_newsletter_hdr.gif){kind=small}
![[All Posters]](/images/global/rightnav_allposters_hdr.gif){kind=small}
![[Rebelscum.com - Star Wars Collecting]](/images/ads/btn-med-rebelscum2.gif){kind=small}
![[TheForce.Net - FanFilms]](/images/ads/btn-med-fanfilms2.gif){kind=small}
![[TheForce.Net - FanForce]](/images/ads/btn-sml-fanforce.gif){kind=small}
![[TheForce.Net - Fan Art]](/images/ads/btn-sml-fanart.gif){kind=small}
![[More News...]](/images/holonet/local_newsbar_more.gif){kind=small}
