io9.com draws our atttention to an article at BusinessWeek which highlights Hasbro's new toy-movie model in regards to the upcoming Transformers: Revenge of the Fallen film release. It seems as though Hasbro may be taking some cues from the toys of our favorite franchise, in terms of the toys themselves as well as the growing sect of Transformers collectors. Excerpt below:
Hasbro has borrowed heavily from its Star Wars experience in creating Transformers toys. There are $300 limited-edition robot sets for adult collectors, $22 action figures with lights and sound for younger kids, even $12 preschool robots. This year's Bumblebee Voice Mixer helmet, $40, looks suspiciously like a Darth Vadar toy Hasbro created under its Star Wars license. The $40 Plasma Cannon is a fatter version of a light saber.
Like Lucas, Hasbro has found ways to connect with its fans even in years when movies aren't released. BotCon, an annual conference for Transformers toy collectors, which Hasbro sponsors, just celebrated its 15th year. It drew a record 7,000 attendees to Pasadena, Calif., in early June."
Rebelscum Breast Cancer Awareness Charity Patch Posted By Philip on November 25, 2014: Thanks to everybody that ordered patches. I sent a check for $1,600.00 to the National Breast Cancer Foundation on Monday. While it's not as much as I hoped for, it's still very much appreciated. They will remain for sale in the store for anybody that still wishes to purchase them. Details after the jump.