X-Entertainment has a funny article about a 20 year old box of Star Wars cereal. Here's an excerpt:

C-3P0's Cereal, featuring naughty little sweetened bits vaguely shaped like droid parts, hit grocery store shelves in 1984 and enjoyed modest success. They weren't a tremendous hit, but the cereal lasted through at least three different promotional giveaways - a lot more than you can say for, I dunno, Urkel-O's. The lack of marshmallows, chocolate and gratuitous sugar kept C-3P0's from being the cereal with our preferred taste, but no young fan of the movies could resist trying the stuff at least once. I was more fortunate: I actually liked it. For the short time it was available, this was Cereal Choice #1, even slaying my taste-buds' finest lover, Count Chocula. Somewhat of a cross between Honeycomb and Apple Jacks, it was an inoffensive sci-fi delight that was even better for dry snacking than it was in filthy milk.

Plus, it came in a great box. In a solid starlit blue with the famous gold robot peddling his bowl of crunch in the center, C-3P0's plainly stood out from the competition. Every "version" of the cereal came with some kind of free toy (even if they were sometimes only cutout masks), and yes, the premiums always had to do with Star Wars. Even crappy plastic rocket shooters that had been given away in countless cereals for decades were treated to a Mos Eisley makeover with new stickers. As if this wasn't enough, many of the time's grocery stores placed specially made C-3P0 standees right in the cereal aisle. If you're six-years-old in 1984 and passing by a life-sized C-3P0, you're going to take his breakfast suggestion whether he's cardboard of not.

Click on the link above to read the rest of the article and see what happened when he opened the box. Thanks to Donny and Jeff for the alerts.