[TF.N Main] [Contact Us]
[Latest News - Main]
[More...]
[TFN FanFilms Now On YouTube.com]
[Popular Stories]
CEII: Jabba's Palace Reunion - Massive Guest Announcements

Star Wars Night With The Tampa Bay Storm Reminder

Stephen Hayford Star Wars Weekends Exclusive Art

ForceCast #251: To Spoil or Not to Spoil

New Timothy Zahn Audio Books Coming

Star Wars Celebration VII In Orlando?

May The FETT Be With You

Mimoco: New Mimobot Coming May 4th

[Jedi Council Forums]
Who Doesn't Hate Jar Jar anymore?

Fans who grew up with the OT-Do any of you actually prefer the PT?

Should darth maul have died?

What plotline, character or scene in the entire Saga irritates you the most?

The misconceptions you had about Star Wars, when you were a kid
[Poll]
There are no polls
currently operating
in this sector.
Please check
back soon.

View Poll Archives



Star Wars/VW Superbowl Ad

Posted By Chris on February 2, 2011

VOLKSWAGEN RETURNS TO THE SUPER BOWL WITH TWO SPOTS
Ads feature two new vehicles launching Fall 2011- the all new Passat and 21st Century Beetle


HERNDON, VA --- Volkswagen of America, Inc. announced today it will premiere two :30 second spots during the 2nd and 4th quarters of Super Bowl XLV. This marks the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus. The ads will showcase two new vehicles, the all-new 2012 Passat and the 21st Century Beetle, months before they arrive in dealerships this fall.

“The iconic shape of the Beetle and its place in pop culture gives us creative license to take a bold and unconventional approach in this spot where viewers only see the silhouette and not the car itself,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “Additionally, we’ve partnered with Lucasfilm for the all new Passat ad, leveraging the emotional heritage of both Star Wars™ and Volkswagen to create a memorable moment on an unparalleled platform for two of the vehicles most important to Volkswagen’s growth strategy.”

Kicking off months before the vehicles are available, these spots are part of a robust pre-launch advertising and marketing campaign that includes television, digital, experiential, and retail activations to maintain momentum throughout the year. Additionally, throughout pre-launch, Volkswagen will continue to dominate the nation’s most prominent events, with buys and integrations that include The “Oprah” Show, the NBA Finals as well as the NFL, among others.

With its all-new 2012 Passat ad, Volkswagen brings Star Wars™ to one of TV’s most talked about events. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pintsized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.

In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand. The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal.

“Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen,” added Mike Sheldon, CEO, Deutsch LA, Volkswagen’s Agency of Record. “The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence. It is tailor-made for big announcements and is the perfect way for VW to engage the American public.”

Both ads will have extensions that live beyond the game. Immediately following the Super Bowl, Volkswagen will execute a digital and social media campaign, including an ESPN mobile takeover, VW.com blog, and Facebook activations, as well as a YouTube homepage takeover for the recently launched walk-around webisodes “Inside the VW Academy.”

The Super Bowl ads were created by Volkswagen’s creative Agency of Record Deutsch LA and follow the 2010 Punch Dub Super Bowl spot, which starred superstar musician Stevie Wonder and comedian Tracy Morgan.

For more information on Volkswagen, visit www.media.vw.com.



UPDATE: For those that don't want to wait until February 6th, you can watch it early!



Related Stories

July 10, 2012   Mini VW Vader, Max Page, Doing Well After Open Heart Surgery
June 12, 2012   Open Heart Surgery For Mini-Darth Vader
June 2, 2012   R2-D2 & C-3PO In Toyota Prius Ad
February 3, 2012   Behind-The-Scenes Of The VW SW Ad
February 1, 2012   VW Debuts 2nd Star Wars Super Bowl Ad
January 28, 2012   Another New Star Wars VW Super Bowl Ad?
January 26, 2012   Vote For Star Wars Super Bowl Ads With Hulu
January 18, 2012   VW Joins The Bark Side
June 28, 2011   Greenpeace Uses SW To Challenge VW
February 7, 2011   Meet The Volkswagen Star Wars Kid





[Latest News - News Archives]
Disney VIP Event Is Underway
Posted By Philip on April 21, 2014:
Chris Wyman is on the tour. Photos coming in now. Will be posted and updated here as they come in.

BBC Interviews J.J. Abrams About Trek And Wars
Posted By Eric on May 3, 2013:
Episode VII gig "once in a lifetime opportunity"

CEII: Jabba's Palace Reunion - Massive Guest Announcements
Posted By Chris on May 3, 2013:
10 new guests announced!

Fathead's May the Fourth Be With You!
Posted By Philip on May 3, 2013:
30% off Star Wars Fatheads

Star Wars Night With The Tampa Bay Storm Reminder
Posted By Chris on May 3, 2013:
Saturday, May 4th at 9:00pm!

Stephen Hayford Star Wars Weekends Exclusive Art
Posted By Chris on May 3, 2013:
Hunt down all four prints!

ForceCast #251: To Spoil or Not to Spoil
Posted By Eric on May 3, 2013:
Erik and Eric discuss a central issue of our time

New Timothy Zahn Audio Books Coming
Posted By Chris on May 3, 2013:
Allegiance, Specter of the Past, Vision of the Future!

SDCC: Exclusive Black Series Boba Fett With Han In Carbonite Set
Posted By Chris on May 3, 2013:
USA Today reveals Hasbro's offering

Star Wars Art Exposition May 4th
Posted By Philip on May 3, 2013:
It's Happening In Houston

Star Wars Celebration VII In Orlando?
Posted By Chris on May 3, 2013:
Story updated inside

The Force Within Us Celebrates May The 4th Be With You!
Posted By Jay on May 3, 2013:
Amazing freebies!

The Clone Wars Takes Home Voice Acting Trophies
Posted By Eric on May 2, 2013:
Series wins People's Choice for Best TV Vocal Ensemble

Star Wars Origami Free May 4th Download
Posted By Dustin on May 2, 2013:
Workman Publishing Posts Fun Freebie

May The FETT Be With You
Posted By Dustin on May 2, 2013:
The Dented Helmet / MIMOBOT giveaway!

Mimoco: New Mimobot Coming May 4th
Posted By Chris on May 2, 2013:
Who will it be?

WeLoveFine Loves May The 4th
Posted By Dustin on May 2, 2013:
Contest winners and t-shirt sales all weekend!

May The Fourth Grant You Savings On A Great Book!
Posted By Dustin on May 2, 2013:
Gus and Duncan's Comprehensive Guide to Star Wars Collectibles

Star Wars Island In Geoffrey's Jungle
Posted By Dustin on May 2, 2013:
Toys "R" Us Celebrates May the 4th

Catalog Details For New Essential Characters Guide
Posted By Eric on May 2, 2013:
Synopsis, quick facts, and rough release date

Synopsis Posted For Star Wars: Kenobi
Posted By Eric on May 2, 2013:
"The Republic has fallen. Sith Lords rule the galaxy."

[TF.N Newsletter]
Enter Email Address:
Find Out More...
[All Posters]
Mace Windu - Episode II - Stand Up
AllPosters.com
Search For Posters, Cardboard Stand-Ups & T-Shirts!
[Rebelscum.com - Star Wars Collecting]
[TheForce.Net - FanFilms]
[TheForce.Net - FanForce] [TheForce.Net - Fan Art]
[More News...]
TheForce.Net - Your Daily Dose of Star Wars
THEFORCE.NET IS NOT ENDORSED BY LUCASFILM, LTD. PLEASE READ OUR DISCLAIMER. © 2014 COPYRIGHT TF.N, LLC
The Galaxy is Listening
[TF.N Main] [TF.N FAQ] [Contact Us]