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Licensed SW Product Sales Top $20B

Posted By Eric on February 9, 2012

The Hollywood Reporter is celebrating the 3D re-release of Star Wars Episode I: The Phantom Menace with a lengthy article about the Star Wars marketing behemoth and its 35-year licensing empire. The article covers a variety of licensing-related topics, from the Volkswagen ads to Lucas' remarkable degree of control to the team behind Lucas Licensing. You should click through for the full read, but here's one of the stand-out paragraphs (emphasis mine):

Indeed, Star Wars' fundamental tale of good versus evil set against the backdrop of a dysfunctional father-son relationship contains themes that resonate with viewers of any age. Ask anyone with children: What once was a game of cowboys and Indians on pre-Star Wars playgrounds has morphed in the post-Lucas era into moral battles involving characters now easily purchased. Over the span of Star Wars' lifetime, $20 billion and counting of licensed goods has been sold, this on top of the $4.4 billion in tickets and $3.8 billion in home entertainment products. With an ever-renewing fan base, Cartoon Network has a ratings behemoth in its animated hit Clone Wars (2.2 million daily viewers), which has spawned new characters and toys (including female alien Padme Amidala and a young Obi-Wan). Just in its partnership with Lego, Star Wars propelled the faltering toy brand to new heights and more than 15 million units sold of the Lego Star Wars video game.

The article also notes that "last year alone, the franchise raked in $3 billion in licensing revenue." Head over to The Hollywood Reporter for the full report on the Star Wars licensing machine!

Rebelscum Breast Cancer Awareness Charity Patch
Posted By Philip on November 25, 2014:
Thanks to everybody that ordered patches. I sent a check for $1,600.00 to the National Breast Cancer Foundation on Monday. While it's not as much as I hoped for, it's still very much appreciated. They will remain for sale in the store for anybody that still wishes to purchase them. Details after the jump.

BBC Interviews J.J. Abrams About Trek And Wars
Posted By Eric on May 3, 2013:
Episode VII gig "once in a lifetime opportunity"

CEII: Jabba's Palace Reunion - Massive Guest Announcements
Posted By Chris on May 3, 2013:
10 new guests announced!

Fathead's May the Fourth Be With You!
Posted By Philip on May 3, 2013:
30% off Star Wars Fatheads

Star Wars Night With The Tampa Bay Storm Reminder
Posted By Chris on May 3, 2013:
Saturday, May 4th at 9:00pm!

Stephen Hayford Star Wars Weekends Exclusive Art
Posted By Chris on May 3, 2013:
Hunt down all four prints!

ForceCast #251: To Spoil or Not to Spoil
Posted By Eric on May 3, 2013:
Erik and Eric discuss a central issue of our time

New Timothy Zahn Audio Books Coming
Posted By Chris on May 3, 2013:
Allegiance, Specter of the Past, Vision of the Future!

SDCC: Exclusive Black Series Boba Fett With Han In Carbonite Set
Posted By Chris on May 3, 2013:
USA Today reveals Hasbro's offering

Star Wars Art Exposition May 4th
Posted By Philip on May 3, 2013:
It's Happening In Houston

Star Wars Celebration VII In Orlando?
Posted By Chris on May 3, 2013:
Story updated inside

The Force Within Us Celebrates May The 4th Be With You!
Posted By Jay on May 3, 2013:
Amazing freebies!

The Clone Wars Takes Home Voice Acting Trophies
Posted By Eric on May 2, 2013:
Series wins People's Choice for Best TV Vocal Ensemble

Star Wars Origami Free May 4th Download
Posted By Dustin on May 2, 2013:
Workman Publishing Posts Fun Freebie

May The FETT Be With You
Posted By Dustin on May 2, 2013:
The Dented Helmet / MIMOBOT giveaway!

Mimoco: New Mimobot Coming May 4th
Posted By Chris on May 2, 2013:
Who will it be?

WeLoveFine Loves May The 4th
Posted By Dustin on May 2, 2013:
Contest winners and t-shirt sales all weekend!

May The Fourth Grant You Savings On A Great Book!
Posted By Dustin on May 2, 2013:
Gus and Duncan's Comprehensive Guide to Star Wars Collectibles

Star Wars Island In Geoffrey's Jungle
Posted By Dustin on May 2, 2013:
Toys "R" Us Celebrates May the 4th

Catalog Details For New Essential Characters Guide
Posted By Eric on May 2, 2013:
Synopsis, quick facts, and rough release date

Synopsis Posted For Star Wars: Kenobi
Posted By Eric on May 2, 2013:
"The Republic has fallen. Sith Lords rule the galaxy."

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