Remember back in the late 1990s when Lucasfilm teamed up with Pepsi to promote Star Wars Episode I: The Phantom Menace? Well, with the film's 3D re-release just thirty-nine days away, Lucasfilm has once again entered into a promotional partnership with the beverage company. This time around, the drink getting the Star Wars marketing treatment will be Pepsi's Brisk tea and juice brand.
This week, the company is introducing new product packaging and a new mobile game app — featuring Yoda and Darth Maul, characters from the film, originally released in 1999 — created for Brisk’s target market, young adults, particularly males, ages 18 to 29. The initiatives will be the focus of the largest multimedia advertising and marketing campaign that PepsiCo has ever waged for Brisk.
Click through to learn more about the "Brisksaber" mobile app, a TV spot promoting the partnership, and the beverages' Star Wars packaging. You can also see screenshots from the app, promotional images, and can designs on BrandChannel.com. You can watch the TV spot, "The Ultimate Brawl," on the Brisk Facebook page.
As a fun reminder, here's one of Pepsi's ads for The Phantom Menace from 1999: