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UK Retailer To Air More Star Wars Ads

Posted By Mike on November 8, 2011

British retail giant Dixons, which owns the Currys and PC World chains, has signed a deal with Lucasfilm for new advertisements using the marketing power of the galaxy far, far away.

Mirror.co.uk reports:

The multi-million marketing drive is designed to highlight improvements in customer service at the firm?s Currys and PC World chains.

The first ad, during this Saturday?s X Factor on ITV1, recreates the infamous scene from Return of the Jedi where Vader inspects progress of the Death Star ? although in this case it?s staff training at a Currys store in Thurrock.

Last year, Dixons ran its first Star Wars ad, featuring R2-D2 and C-3PO at a PC World store.

UPDATE: Check out videos of the new Currys PCWorld ads at io9.com.

Thanks to Jay and Justin for the heads up!

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