"Single Licensing Agreement Enables Payless ShoeSource and Stride Rite Children's Group to Develop Separate Product Lines Using Exciting Characters and Logos
Collective Brands, Inc. and Lucasfilm Ltd. announced today a multi-year licensing agreement that will transport both Payless ShoeSource and Stride Rite Children's Group customers to "a galaxy far, far away" with the development of exclusive product lines based on Star Wars and Star Wars: The Clone Wars. The beloved brand -- top-rated with boys in the U.S. -- will be featured on footwear collections in the United States and internationally where the Payless and Stride Rite brands are currently sold.
Under the terms of the agreement, Payless and Stride Rite will have access to Lucasfilm's rich asset archive including logos, characters, creatures and aliens from all six live-action Star Wars films, as well as the animated Star Wars: The Clone Wars movie and TV series, which airs on the Cartoon Network. Under this single agreement the creative assets will be leveraged to create children's product lines in both business units; however the product design, development, and marketing will be executed separately, allowing each business unit to create distinct collections targeted to their specific customer segments and selling channels."
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