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NY Times Profiles Ashley Eckstein, Her Universe

Posted By Eric on October 12, 2012

As New York Comic-Con kicks off and Ashley Eckstein prepares to co-host MTV Geek's live-streaming coverage of the convention, The New York Times has posted a profile of Eckstein and her company, Her Universe. As regular TFN readers know, Her Universe, which won the Rebelscum 2012 Licensee of the Year award, has been firing on all cylinders this past year with its ever-expanding merchandise lines inspired by franchises like Star Wars, Star Trek, Doctor Who. Here's a quote from the story by the Times' Gregory Schmidt:

As a longtime sci-fi fan, Mrs. Eckstein felt she could offer something that her fellow fan-girls were craving with Her Universe, which is expected to reach $1 million in sales this year and turn its first profit. ?In my research, I found that 80 percent of consumer purchases are made by women,? she said. ?Why wouldn?t you pay attention to women??

Shelley Solomon, a New Yorker who attends New York Comic Con every year with her sister, said Thursday that she has noticed the new efforts.

?It?s hard to find women?s clothing; you have to try boys? sizes,? said Ms. Solomon, a fan of science fiction and fantasy. ?They finally realize that women are into this stuff.?

Click here to read the rest of the story. Congratulations to Ashley and the Her Universe team for this great exposure!

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