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General Mills, LFL Partner for TPM 3D

Posted By Mike on February 9, 2012

Star Wars will soon be a part of your complete breakfast. General Mills, the maker of such cereals as Cinnamon Toast Crunch and Cheerios, is partnering with Lucasfilm to promote Star Wars Episode I: The Phantom Menace 3D with special packaging and promotional goodies. Check out the press release below.

UPDATE: And now we have a commercial as well! (Thanks John!)

THE FORCE IS WITH BIG G CEREALS
General Mills Offers Collectable Star Wars? Pens in Specially Marked Packages of Big G Cereal to Celebrate Episode I 3D Launch
MINNEAPOLIS, MN ? January 30, 2012 ? General Mills is bringing the Force to breakfast tables across the country by offering exclusive Star Wars pens in specially marked boxes of Big G cereals to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D.

In theaters February 10, 2012, Star Wars fans will be able to relive the beginning of Star Wars saga in a stunning 3D experience. From the thrilling Podrace to the final lightsaber battle, audiences will be able to enjoy Star Wars: Episode I The Phantom Menace like never before. To add to the excitement surrounding the launch, specially marked boxes of Big G cereal will contain eight exclusive collectable pens featuring iconic characters from the first episode.

Star Wars is an all encompassing experience that goes far beyond simply watching and enjoying the movies. By partnering with Big G cereals on this promotion, Star Wars is ensuring that the Force is with fans at all times whether it is in the theater or at breakfast.

With the cereal boxes hitting shelves to coincide with the 3D launch, Star Wars fans won?t have to go to a galaxy far, far away to get their hands on these exclusive pens. By purchasing specially marked boxes of Big G cereal, Star Wars enthusiasts have the chance to collect all eight pens featuring:

Anakin Skywalker
R2-D2
C-3PO
Obi-Wan Kenobi
Yoda
Darth Maul
Queen Amidala
Jar Jar Binks

Different color inks represent each of the characters!

?Star Wars is such an exciting and timeless franchise, and we are thrilled to combine it with our nourishing cereals made with whole grain,? said Julie Anderla, integrated communications manager for General Mills. ?By uniting the two, we are truly creating an unstoppable ?Force?.?

One of the healthiest breakfast options parents can make, Big G cereals are nutrient dense, made with whole grain and are an excellent source of calcium. Participating Big G cereals include Cinnamon Toast Crunch? (12.8 oz.), Lucky Charms?(11.5 oz.), Reese?s? Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp? (11.25 oz). Made with whole grain and chock full of calcium, Big G cereals provide younglings with everything they need to start off their day on the right foot. For more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com

About General Mills Big G Cereals

General Mills Big G cereals have led many cereal health and nutrition initiatives. In 2005, General Mills guaranteed every Big G cereal contained at least 8 grams of whole grain per serving. Today, Big G cereals, like Cinnamon Toast Crunch, Honey Nut Cheerios and Fiber One, comprise America?s number one source of whole grain at breakfast, and more than 20 Big G cereals deliver 16 grams or more of whole grain per serving. General Mills currently delivers almost 37.5 million whole grain servings per day with Big G cereals.

About General Mills

One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, H?agen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company?s $1.2 billion proportionate share of joint venture net sales.

About Lucasfilm

Lucasfilm, the Lucasfilm logo, STAR WARS? and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & ? Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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