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Brisksaber App Hits 1 Million Downloads

Posted By Mike on February 11, 2012

Congrats to all those associated with the Brisksaber app as the mobile TPM 3D tie-in made it to the 1 million download mark in just over a month's time. The overall partnership between Brisk and Lucasfilm looks to have been extremely successful for Brisk and let's hope those sort of happy partnerships bode well for the future 3D releases. In dual celebration of their milestone and the release of TPM 3D, Brisk will be unlocking new Brisksaber characters and sabers. Yoda is now a boss and Mace has the Dark Side. In addition, three Easter Eggs, which can be found in the :30 TV-spot will unlock Jabba, Brisksaber, and Yoda's lightsaber.

To further clarify just how this LFL partnership has been a worthwhile venture for Brisk, here are some facts and figures that Brisk has been tracking.

- Hitting 1 million Facebook "likes".

- Sales growth: Brisk 1-liter bottles (featuring the Uncap the App promotion?a tie into the Brisksaber app) sales have grow by 51% YTD. Total Brisk sales have grown by 26% YTD.

- Joined fellow PepsiCo ready-to-drink beverages, Diet Mountain Dew and Starbucks, as a $1 billlion dollar brand.

- According to Forbes, more than 25 million millennials own a smartphone, which means Brisksaber has been downloaded by approximately .87% of the US smartphone market.

- The game has been played 4.5 million times.

- Over 250,000 new users since Jan. 31.

- 60% of installs are by users between the age of 18-34.

- Median session length of Android users is 7.4 minutes.

- "That's Brisk, Baby!" has been heard an estimated 17.4 million times during nearly 13 million minutes of gameplay.

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