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Blu-ray: Crafty SW Advertising From Fox

Posted By Mike on September 6, 2011

MarketWatch.com gives us the following press release from thismoment and Fox Home Entertainment to let us know how the two companies formed together like Voltron in order to provide a unique online marketing and social network environment to promote Star Wars: The Complete Saga.

Fox Home Entertainment Leverages thismoment's Distributed Engagement Channel(TM) (DEC) Platform to Deliver Star Wars(R) Saga Blu-ray DVD Release Across Key Social Networks Globally

New Engagement Channel Allows Fox Home Entertainment to Deliver a Single Interactive Social Experience That Connects Star Wars Fans Globally Through Facebook, Orkut, YouTube, StarWars.com and Mobile Devices

SAN FRANCISCO, CA, Sep 06, 2011 (MARKETWIRE via COMTEX) -- thismoment, the leading technology company focused on providing brands of all sizes with everything they need to deliver integrated engagement experiences across earned, owned, and paid media channels, today announced that Fox Home Entertainment has delivered its Star Wars Saga Blu-ray DVD interactive social experience leveraging thismoment's Distributed Engagement Channel (DEC).

The new engagement channel, which connects fans globally through Facebook, Orkut, YouTube, StarWars.com and mobile devices features video content, a brand new "Ask Vader" mini mobile game and thismoment's unique, multi-channel Social Conversation Module which allows user comments and posts to be consolidated from different services and shared across social networks.

"Fans can now interact with exclusive content and share their experiences with the global Star Wars community from the social network of their choice," said Julie Ryan, Vice President Marketing for Fox Home Entertainment. "Thismoment's DEC not only gives us new ways to engage with the Star Wars community globally, but also provides us a foundation to continuously engage our fans at a lower cost than building and managing multiple sites."

"The rapid rise of social networking globally increases the challenge for leading brands to manage their digital presence and identity across the social web," said Vince Broady, CEO and Co-Founder of thismoment. "With DEC, brands like Fox Home Entertainment can not only build and deliver targeted interactive social engagement experiences at scale but also create a single digital identity that lives simultaneously on many sites and devices."

Thismoment's DEC enables a single interactive brand channel to be distributed to multiple social environments, including Facebook, YouTube, the brand's site, rich media ads and mobile devices. A DEC brand channel, which is fully customizable, can be presented as a seamless experience to the consumer across any of these environments. DEC also encourages consumers to connect with each other through interactive modules and user-generated content. DEC provides all back-end enabling functionality, such as polling and UGC workflow, freeing brands and agencies from building their own solution. Digital marketing teams gain back valuable time by using DEC's centralized CMS to create, publish and manage global channel content. And, DEC provides robust social activity reporting (e.g. uploads, shares, comments, streams, etc.) for brands to make smarter decisions related to the performance of specific social environment channels or in aggregate.

For more information about how to leverage thismoment's Distributed Engagement Channel to build your social brand contact, sales@thismoment.com. For more information about thismoment visit: www.thismoment.com .

Links to Star Wars engagement channels:

www.youtube.com/starwars

www.facebook.com/StarWars?sk=app_237091349650001

starwars.thismoment.com/br/orkut/showcase

About thismoment
Thismoment is the leading technology company focused on providing brands and agencies with everything they need to deliver integrated engagement experiences that build brand presence and momentum across owned, earned and paid media channels. Through its rich and powerful platform, the Distributed Engagement Channel(TM) (DEC), thismoment offers unsurpassed creative flexibility, superior scale and reach across the widest distribution network (including Facebook, YouTube, AOL, MySpace, the Web, rich media ad units, mobile devices and more), and easy brand management, all supported through a robust, prebuilt cloud infrastructure. Used by 9 of the top 20 world-renowned global brands, DEC makes engaging with consumers on any device more effective, efficient and scalable than ever before. DEC - Engage Everyone, Everywhere, Easily(TM)

About Twentieth Century Fox Home Entertainment LLC
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

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