The Hollywood Reporter today talks about the desire many fans have for digital projection, a campaign we're championing for currently as well:

"A major stumbling block to getting more digital screens around the world is NATO, the National Association of Theatre Owners. Its president, John Fithian, isn't convinced that digital is worth it," the petition reads. It also criticizes the recent efforts of the studios to form a coalition to determine a set of standards for digital cinema. "They have formed a consortium to 'study' the issue; it could, of course be studied to death."

The campaign has only begun to ignite protest. According to Fithian, NATO received 50-60 e-mails Monday, and 20 by mid-day Tuesday.

"The Lucas organization believes strongly in its position about the readiness of digital cinema and we respect that position," Fithian said. "Nonetheless, American theater owners will implement digital cinema when it's ready. Without a comprehensive business plan between distribution and exhibition, implementing digital cinema would cost theater owners so much that ticket prices would rise dramatically. I doubt 'Star Wars' fans would be clamoring for digital cinema if they knew it would cost $50 a ticket to see it in digital."

The idea for the campaign sprang from the Star Wars Celebration II in Indianapolis last week. The LucasFilm-sponsored fan convention, which is held before the release of each episode installment, attracted an estimated 75,000 "Star Wars" devotees.

Get on board right here in the campaign for digital.