NAME: A New Hope - Style "C"
YEAR: 1977
DIMENSIONS: 27"x41" (One Sheet), British Quad
VARIATIONS: Unknown
FOLDED OR ROLLED: Both, rolled is more rare
DOUBLE OR SINGLE SIDED: Single
FAKES: Yes
REPRINTS: Yes
INFORMATION:
This is the style C one sheet. The art is by Chantrell. This art is also on the more common of the British quads (Englands version of a US one-sheet). Unfortunately, like the style A and the B advance, most of the rolled copies of this being sold today are bootlegs. The best way to tell a bootleg is to compare it with a known original. The coloring of the character faces is yellowish on the bootleg instead of flesh tone. Also, if you examine the printing "dots" on the bootleg under a 20X of higher pocket microscope they will appear as half moons, or at the very least broken circles, instead of the full circles they should be on the original.

Starlog Magazine (1978) spoke a bit about this poster. "...the prime force for the development of a new advertising art campaign was Star Wars' producer, Gary Kurtz. 'Kurtz had come to Fox's London office, expressing a feeling that the time was right to develop some new ideas for the London release,' said [John] Sairbairne. He specifically wanted to concentrate more on the personalities of the film, instead of focusing on the hardware, to show the characters using the machinery, instead of being dwarfed by it. He felt that Star Wars was about people, and he wanted the personalities developed more for all of the characters." "Tom Chantrell was given a brief of Kurtz's wants, and developed the concept [poster art]."

Also visit MyMoviePosters for more info on spotting bootlegs of this poster.

OTHER IMAGES:

Style "C" British Quad (40"x30")

Style "C" British Quad 2 with Academy Awards (40"x30")

Style "C" Spain - 1978 (27"x39")

Style "C" German (23.25"x33")

Style "C" German (33"x47")

Style "C" Argentina

Style "C" Hong Kong - 21"x31" - 1978

Style "C" Australia - 13"x30"

Style "C" Thailand