The Star Wars prop community has been abuzz these past few days since seeing a teaser ad for a new Star Wars Licensee called "eFX".

Being the Bothan Spies we all wish we were, many of you went to work trying to figure it all out. Searching all of the internets with the Google, it wasn't long before you had it all figured out. So here's the scoop from one fan of TheForce.net :

".....being a computer geek myself, I decided to research this matter using one of my favorite investigatory tools: a WHOIS lookup. What that basically means is, I go to a WHOIS lookup website, I type in the URL, and I get a plethora of information about the website and its owner. Since I didn't know the URL of the website belonging to this "EFX," I thought I would try some generic URLs with "EFX" in them. I tried http://www.efxstarwars.com, http://www.efxreplicas.com, and http://www.efxprops.com. All three of these sites gave me pages that said This Domain is Reserved - Web Site is Coming Soon. Intrigued, I looked up their WHOIS registry information. Turns out that all three sites are owned by ToyTeq, and the registrant information lists Bryan Ono as the administrative contact. Who is Bryan Ono, you might ask? Well for one thing, he was a top dog at Master Replicas' Star Wars line. Coincidence? I think not."

Another thing to consider is that the tease ad stated "Coming 7-23-08". Which many have pointed out is preview night at San Diego comic Con!

Then there's this website http://www.efxcollectibles.com


I don't know about you but I'm so glad that someone stepped up to the plate for the prop community. So, by the looks of it we'll have the same people who were working on the Star Wars Master Replicas team, now working on the same license but now under a new name. Congrats to eFX, we'll be checking you out at SDCC 2008 for sure!